We help businesses create content and, perhaps more importantly, develop a content creation strategy. Good content engages customers and increases brand awareness through deliverables like blogs, infographics, videos, social media content, email marketing content and more.
Today, content is king but it’s becoming much harder to grab attention. There’s just too much content out there. So, how do you catch people’s attention?
- The first step is really understanding your audience and what they might be looking for. Creating audience personas, brainstorming intent and really stepping into their shoes are all vital excercises.
- Secondly, you’ll need a good brainstorming session to come up with new and engaging ideas. Thinking outside the box and incorporating content that will trigger emotions (excitement, anger, laughter) in your audience is key.
- Thirdly, you have to create the content. Easier said than done! That’s where you might hire us to help you (if not throughout the whole process!).
- Finally, you have to promote and share the content using social media marketing, uploading to various platforms for increased visibility (e.g. if it’s a video, you’ll likely use YouTube), always following SEO best practices.
Examples of content creation: What are some types of online content we can help you create?
Here’s a non-comprehensive list of online content we can create for you:
- SEO-optimized blog posts
- SEO-optimized web copy
- Podcasts
- Email marketing content (newsletters, announcements)
- Social media posts
- Short videos (<1 minute) for social media, your Youtube channel or website
- Longer form videos (1-3 minutes) – Vlogs, tutorials and interviews
- GIFs and memes
- Infographics
- Slideshare slideshows
- Diagrams and other graphics (inspirational quotes, factoids)
- White papers
- Brochures
- Posters / Flyers