Brand building and reputation marketing

Building your online brand is more important than ever, and we’re not just talking about your logo.

While your visual brand (logo, fonts and imagery) matters, you also need to ensure you’re managing your brand’s online reputation through reputation marketing.

What is reputation marketing?

All your positive reviews on Google, Yelp, Facebook, Amazon, TripAdvisor and other directory websites promoted your brand in a positive light, thereby improving its online reputation.

Google’s algorithm takes all of this online content into consideration as it ranks your site.

Another example is online forums about specific topics. If you’re in the CBD industry and people on Reddit and Quora are talking about your brand in a positive light, that’s extra points for your brand.

Managing your online reputation and building your brand involves monitoring, acquiring and promoting positive content about your brand. This is done through online review and local listing management (e.g. Google My Business), Search Engine Optimization, and social media marketing.

Google your brand name today. What comes up? What kind of reviews are you getting on Google and Facebook? Is it representative of your brand or do you need support through reputation marketing?

Let us know, we’d be happy to help.